Jordan Silton

About Me

Marketing, Product, Growth

Jordan Silton is a growth-oriented executive who builds and scales the teams, products, and marketing programs that drive business performance. Currently, Jordan serves as Chief Marketing Officer at Power Support Partners, a company building America's most empowering home generator business by uniting the Southeast's top local service teams with the capital, technology, and people-first playbooks to deliver unmatched service and reliability.

Previously, Jordan served as the Vice President, Organic Growth & Integrations at Rent. (a Redfin subsidiary), where he drove marketplace expansion and reversed organic traffic declines across Rent.com and ApartmentGuide.com. At Angi, as Vice President of Product, he contributed to the company's return to profitability by establishing the product growth organization and enhancing demand generation and conversion. During his tenure at CoStar Group, he served as the Senior Director of Product, playing a crucial role in achieving record-breaking milestones and propelling Apartments.com to the forefront of the apartment rental industry. Earlier in his career, Jordan held leadership positions at Relevance Advisors and Search Discovery, successfully executing digital marketing campaigns for clients such as AT&T, Chick-fil-A, GameStop, and Zaxby's.

Jordan holds a BBA in Marketing & Managing Organizations from Emory University's Goizueta Business School. He speaks at conferences in the product, marketing, and multifamily industries and has mentored emerging leaders and judged awards across the technology and marketing industries.

Beyond his professional endeavors, Jordan has a deep passion for theater and the arts and is active in Atlanta's theater community. In his spare time, he plays sports like soccer, tennis, and sailing. He also enjoys cooking and experimenting with new recipes. Originally from Boston, MA, Jordan now calls Atlanta, GA his home, where he lives with his wife and three children.

Expertise

Creative thinker, dedicated problem solver, accomplished leader.

Product Strategy & Leadership
Product Management
User Experience Design (UX/UI)
Experimentation & A/B Testing
Conversion Optimization (CRO)
Agile Product Development
AI/ML, Analytics, & Data Science
Storytelling & Data Visualization
SEO, SEM & Digital Advertising

Articles

Check out my blog posts

Speaking

A selection of my speaking appearances

Botify Connect - Chicago, IL (October 2023)
rvatech/ ProductFest RVA - Richmond, VA (June 2022)
Apartment Internet Marketing Conference (AIM Conference®) - Virtual (April 2022)
Apartment Internet Marketing (AIM) Reinvent - Virtual (August 2021)
Apartments.com Spring Multifamily Insights Forum - Virtual (April 2021)
Botify Crawl2Convert - Virtual (October 2020)
Apartments.com Live - Virtual (June 2020)
TechSEOBoost - Boston, MA (December 2019)
Advanced Search Summit - Washington, DC (September 2019)
Internet Retailer (IRCE) - Chicago, IL (June 2019)
Next10X - Boston, MA (May 2019)
SMX West - San Jose, CA (January 2019)
STAT City Crawl - Austin, TX (2018)
Village Workshop @ Atlanta Tech Village - Atlanta, GA (2016, 2015)
SuperNova South - Atlanta, GA (2015)
National Arts Marketing Project Conference (NAMPC) - Atlanta, GA (2014)
SouthWired - Atlanta, GA (2014)
Arts Marketing Roundtable - Atlanta, GA (2011)

Community

Board service and volunteering

Parkside Foundation Inc. - Treasurer, Board of Directors (2025 - Present)
TAG Technology Awards - Judge (2024 - 2025)
True Colors Theatre Company - Board Member (2024 - 2025)
Effie Awards - Judge (2021 - 2024)
In the Lab Product Management - Mentor (2023 - 2024)
Emory Alumni Association - Board Member & Marketing Committee (2009 - 2016)

To get in touch, connect on LinkedIn, send a message on Twitter, or write to jordan@jordansilton.com.