One of the most challenging parts of working for an agency is making recommendations to clients. In the world of digital marketing, and specifically search engine optimization (SEO), there is no right way to do something. There are a lot of wrong pa…

One question I get asked frequently about my job is, "How do you adjust to all the changes Google makes in its algorithm?" Google and Bing both make very regular updates to their algorithms and Google has said on several occasions that can make multi…

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A few weeks ago, Atlanta Ballet asked me to be part of a conversation with a reporter from Philanthropy.org who was writing an article about mobile websites. I've been working with Atlanta Ballet for several years, wearing many different hats from pa…

A good testing strategy is an integral part of improving every website, and Google is always testing something new. Whether it is the color of the background behind AdWords ads, or a recent test to change the color of their black top navigation bar,…

Back in December 2010, I wrote an article about the fancy new top navigation Google was testing. Over time, Google must have seen favorable results of their testing, since that same navigation launched across several Google properties including sear…

This afternoon, @EvanLaPointe posted an article to Atlanta Analytics about why organizations don't need content development strategies. The article takes a similar stance to my recent post on designing a website for growth, which dove into the chall…

The moment a new website launches is usually first time the word redesign comes up. The problem is, redesign means something different to everyone. For some it's a re-skin and new look/feel, but for others it means a backend overhaul or a CMS trans…

Did anyone else think that a social platform of messages only 140 characters each wouldn't make it? I did, but Twitter succeeded anyways, and it's huge! Twitter was founded only five years ago, and has shown stunning growth. According to the Huffi…